Generating more leads for your business is not some elusive goal. You can certainly generate more business leads, by altering your approach to potential customers. The moment a visitor hits your web page, they should immediately see value. Think deeply and intimately about your customer’s problems and give them value so they will trust that you can solve it. Make the value you offer rich and irresistible.
The value add
Long story short, if you don’t provide value, you don’t have a business. Not just value that you charge for, but free value. If you really want to increase the amount of leads you’re getting, switch the focus from selling to providing value. Do you offer a product or service that the consumer has to be educated on? The more unique or complex your business offering is, the better the opportunity to position yourself as the expert.
Everyone is willing to accept the value of an expert. Really put this concept into action by actually solving a problem or providing an easier or more effective way to accomplish something. Create downloadable lead magnets with this content and let your product or service sell itself. Your goal is not to sell, but to inform and educate. When you build this trust and rapport with your visitors, they will automatically look to your product or service when it is needed.
Get better at solving problems
Listen to your audience and make sure that the product or service you offer is getting to the root of the customer’s problem. Word of mouth is powerful and people love to talk about their experiences, both bad and good. Tweak your offerings according to what your buyers are telling you.
This is priceless market research that you should adapt. Your customers will tell you exactly how to make your offerings better than other offerings on the market if you simply listen to them. Don’t fall so deeply in love with your offering that you’re not willing to make fundamental changes based upon solving your customer’s problems.
Is your business an information resource?
Can visitors go to your site and get valuable information for free? Is your site linked to related sites with information that helps your visitors? The way to make your site authoritative is to provide resourceful information. For example, if you’re a web developer, it may be wise to offer templates that your potential customers can choose from. If you’re a coffee bean wholesaler, it may be wise to offer a booklet of drink recipes. Offer something for free that complements your paid offer. Think about what would make your product or service easier to use or more effective.
Using all of these steps, you can generate more warm business leads through your email list. Look at the process of generating leads as a long term game instead of a short one. Regardless of what market you’re in, the business that provides the most value and gets the most eyeballs is the winner. As important as attention is, you don’t want your site to scream “Look at me!”. Show the ultimate respect by giving your viewers value if they give you their attention.